Project:
FANTOM
The world's first wearable for sports fans, launched in partnership with Manchester City.
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The world's first wearable for sports fans, launched in partnership with Manchester City.
Fantom was the world’s first wearable dedicated for the fans, launched in partnership with Manchester City. Fantom is for all fans. The fans in the stands, the voice in the pubs, those who stay awake in time zones far away, and those stuck at work.
Being a fan is about the fundamental need of belonging and being a part of something bigger. Fantom brought fans closer to their favourite club with real time insights and information, all while showing their true colors - on their wrists.
With 100m+ fans globally, Manchester City is one of the largest and most innovative sports teams in the world. Most of these fans are located in other continents and will most likely never have the opportunity to see the team live at the Etihad Stadium.
The Fantom was developed in close collaboration with 1000+ Citizens from across Europe, Asia and USA. The hardware was made completely from scratch in-house and developed to the specification of Manchester City and the fans.
The Fantom was developed in close collaboration with 1000+ Citizens from across Europe, Asia and USA. The hardware was made completely from scratch in-house and developed to the specification of Manchester City and the fans.
The Fantom was developed in close collaboration with 1000+ Citizens from across Europe, Asia and USA. The hardware was made completely from scratch in-house and developed to the specification of Manchester City and the fans.
We developed the Fantom with over 1000+ Manchester City fans across EMEA, Americas and Asia. Here is a video of one of the Malaysia based fans reviewing the product at launch.
Andrew Gilligan - Head of Research & Insights lead the partnership for City Football Group.
